Dr Khyati Shetty, Head of School – Curtin Dubai Business and Arts, delivered the keynote at the Alleem Branding and Marketing Congress hosted under the leadership of His Excellency Dr Rashid Alleem, Chairman, Sharjah Electricity and Water Authority. The event was attended by marketing and branding professionals from the UAE along with students of the Curtin Dubai School of Business.
The congress provided a platform for industry professionals and academics to present their latest best practices and is a setting where organisations gain experience, seek answers to common problems, and work together to generate recommendations on issues related to sustainable development.